Released on: September 30, 2008, 9:04 am

Press Release Author: dna13

Industry: Software

Press Release Summary: Edelman and dna13 today announced Edelman is standardizing on
dna13 as thier enterprise PR platform.

Press Release Body: NEW YORK, NY and OTTAWA, ON - SEPTEMBER 30, 2008 – Edelman, the
world’s largest independent public relations firm, and dna13, a leading
Software-as-a-Service (SaaS) solution provider for brand and reputation management,
today announced Edelman is standardizing on dna13 as their enterprise PR platform.
The goal is for all 3,200 Edelman employees spanning 26 countries and 53 offices to
use dna13 to manage the firm’s media monitoring, directories, analytics, document
management and client reporting. Edelman will also extend the platform to clients to
enable agency-client team members to work on a common platform.

“The dna13 platform enables all our staff to access the best traditional and social
media monitoring, contacts, reporting and analysis tools, in every country we
operate, and support our core services by providing every account team with their
own client portal,” said Derek Creevey, chief of staff, Edelman.

dna13 empowers organizations with the ability to monitor, manage and measure their
brand and reputation in real time. dna13 consolidates media content sources
(including broadcast, print and social media), critical brand data (such as
positioning statements and marketing briefs) and key stakeholder information
(including complete communications records, journalists contacts and editorial
calendars) into a brand data warehouse and provides a suite of integrated
applications to help organizations better manage and automate the end-to-end PR
processes. dnaEnterprise is built on an enterprise class architecture that delivers
the scalability, reliability and security demanded by global organizations.

dna13 and Edelman have worked together to design a firm-wide platform that couples
access to
best-in-class media monitoring, media directories and content in every country it
operates, with analytics and reporting functionality to inform, support and evaluate
client programs worldwide.
“Being selected by Edelman, the biggest independent PR agency in the world, is a
testament to our product,” said Chris Johnson, CEO, dna13. “Delivering the world’s
largest global PR solution is a testament to our team. From day one, dna13 was built
to meet the complex, global demands of today’s largest companies and most valued
brands. We are honored and proud to have been chosen by Edelman to deliver a
solution so essential and core to their business.”

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About Edelman:

Edelman is the world’s largest independent public relations firm, with 3,200
employees in 53 offices worldwide. Edelman was named “Large Agency of the Year” in
2008 by PRWeek and a top-10 firm in the Advertising Age “2007 Agency A-List,” the
first and only PR firm to receive this recognition. CEO Richard Edelman was honored
as “2007 Agency Executive of the Year by both Advertising Age and PRWeek. PRWeek
also named Edelman “Large Agency of the Year” in 2006 and awarded the firm its'
“Editor’s Choice” distinction. For more information, visit www.edelman.com.

About dna13:

dna13 is a leading Software-as-a-Service (SaaS) solution provider for brand and
reputation management. Our flagship product, dnaEnterprise, is an on-demand solution
designed to help global organizations manage, monitor and measure their brand and
reputation in real time. dnaEnterprise consolidates media content sources, critical
brand data and key stakeholder information into a brand data warehouse and provides
a suite of integrated applications to help organizations better manage and automate
the end-to-end PR processes. dnaEnterprise is built on an enterprise class
architecture that delivers the scalability, reliability and security demanded by
global organizations. More than 100 brands rely on the dna13 platform. Visit
www.dna13.com for more information.



Web Site: http://www.dna13.com

Contact Details: Alecia O’Brien
Product Marketing Manager
dna13
613.562.0232 x. 231 (Direct)
613.884.1979 (Mobile)
aobrien@dna13.com